Finally, the photographer introduces the client and models and tries to simplify the challenging task of matching the models to the clothing. While they go over the countless combinations of outfits the photographer does a last minute equipment check and after a few prayers gets a satisfying POP from the lighting system. A quick check of the card reader shows images brilliantly displayed on the computer monitors. A few more checks reveal shadow to highlight ratios to be pleasing giving enough kick to illustrate the bumps and curves of the talent and their wardrobe but not so as to magnify every wrinkle and seam. Another chat with the client discusses how many shots there are to be done and how much time is budgeted. Next, the time of each shot is allotted is 2 minutes each and it’s time to rock and roll.