That Logo???
There is a story behind that logo.
The original cameras were view cameras.
The photographer had to look through the lens of the camera with a dark cloth over their head. When he was ready to shoot he would close the lens, install a film holder into the back of the camera, pull out the slide and prepare to shoot. As he is now standing beside the camera he now directs the subjects to smile. So they all turn their heads to him and smile. The final photo had the subjects gazing off camera at the photographer and smiling. Someone came up with the idea of attaching a little toy bird to the lens of the camera. Now the photographer could say smile and “Watch the Birdie”.